CNBC, the worldwide leader in business news, has become Official Broadcast Partner to the Saracens Rugby Club.
The global partnership, announced today, sees the world’s leading business and financial news network unite with one of Europe’s leading rugby clubs. The partnership strengthens Saracens links with the City of London and will help increase awareness of the Saracens brand, and the values of rugby, to CNBC’s international business audience.
The renowned CNBC brand will appear on Saracens playing jerseys, with the network also benefiting from player appearances, access to tickets, hospitality and branding at Allianz Park for two seasons.
The Saracens players will wear their jerseys with the CNBC logo for the first match of the season at the London Double Header on Saturday 7th September when all four London clubs battle it out in a showpiece season opening event at Twickenham. Saracens play London Irish with Wasps playing Harlequins.
The agreement allows Saracens to engage with CNBC’s unmatched affluent and influential business audience around the world, via its regional television networks in Europe, the United States and Asia Pacific.
The partnership will incorporate Saracens relationship with its international clubs, with the CNBC brand appearing on club shirts where possible within current sponsor agreements.
KC Sullivan, President and Managing Director of CNBC International commented, “CNBC’s partnership with Saracens is an innovative marketing solution which provides branding, hospitality and commercial opportunities for both parties. The European rugby audience is complementary to our own viewer base and we look forward to working with the Saracens team.”
Saracens Chairman Nigel Wray said, “CNBC is a fantastic global partner to help spread our international ambitions and forge greater associations with the wider business community. Our partnership with CNBC brings us greater exposure around the world as we continue to grow the Saracens brand.”
The two year agreement was brokered with the help of BDS Sponsorship.