Saracens are pleased to announce Savanna, the South African cider brand, as a principal partner of the club.
The deal will see Savanna become the latest shirt sponsor of Saracens from the start of the 2017/2018 season, joining Allianz, CME Group and Betsafe as the reigning European Rugby Champions on-shirt sponsors.
Savanna has a strong track record of engaging fans via successful and innovative sponsorships across sport and most recently, comedy and music festivals both in South Africa and across Europe.
Saracens Chief Commercial & Marketing Officer Andrew Duckworth: “We are very pleased to welcome Savanna to our partner family, and we are looking forward to working alongside them.
“We are a club with a strong South African connection, so we’re naturally delighted to welcome Savanna into the club as they continue to look to grow their brand in the European market.”
Distell’s UK Commercial Director Joseph Walsh commented: “Savanna Dry are delighted to partner with European Champions, Saracens. We believe Saracens and Savanna are a perfect fit, with close connections to both South Africa and the UK with roots firmly established in both countries. We are also both unapologetically ambitious to succeed across the UK and Europe.
"This partnership will give Savanna a real opportunity to showcase our brand to a wider UK consumer audience thanks to Saracens strong fan base and wider sporting appeal.”