Sep 21, 2018
Saracens announce new Director of Marketing
Saracens Rugby Club is delighted to announce the recruitment of Alex Gummer as its new Director of Marketing.
He joins from award-winning Sports Marketing Agency, Two Circles, where he served as Client Service Director, delivering marketing, communications and digital change management projects for leading sports rights holders including Wimbledon, the LTA, the ECB, AFC Bournemouth and Liverpool FC.
Gummer’s role at Saracens, which begins in November, will include planning and delivering marketing projects across the organisation, leveraging customer data and insight to grow Saracens’ fanbase globally and identifying opportunities to drive revenue and help grow the Saracens Brand.
Commenting on the recruitment, Tim Hunt, who oversees Saracens’ commercial operation, said: “To be able to bring someone of Alex’s calibre to Saracens is hugely exciting and goes a long way to ensuring we meet our objectives off the pitch and cement our position as London’s Global Rugby Club.”