Aug 09, 2018
SARACENS TO STREAM LIVE PRE-SEASON MATCH IN NEW CONTENT PARTNERSHIP WITH GIVE ME SPORT
Saracens is pleased to announce the pre-season fixture against Ospreys at the HAC will be streamed live across Facebook as part of the club’s new content partnership with Give Me Sport.
Give Me Sport will team up with the Premiership Champions to support content creation across all channels throughout the season. A particular focus for the project will be on Facebook where Give Me Sport have an unparalleled audience of 26 million sports fans.
Through a strategic partnership of creative, content and activation, Give Me Sport will further develop the presence of the Saracens brand in the sports sector, broadening awareness on a global scale. At the same time Give Me Sport will closely align with Saracens’ core values to create content which continues to entertain and engage the club’s growing fanbase.
The partnership will kick-off in August with the live-streaming of Saracens’ pre-season fixture against Ospreys at London’s HAC ground. Fans who have missed out on tickets will still be able to enjoy all the action by following Saracens Official on Facebook and tuning in to the live stream. The game will also be broadcast direct from the Give Me Sport Facebook page and via www.rugbypass.com.
Commenting on the partnership with Saracens, Give Me sport CEO Jae Chaflin said: “Fans are no longer willing to be relegated to being a passive spectator. They expect and demand a more powerful emotional connection.
“This partnership allows us to focus on storytelling around Saracens and their players. Live action is central to the fan experience - but it is limited. This type of storytelling is key to growing sports by increasing understanding and building fan bases. It's more than just the 80 Minutes...”
Tim Hunt, CEO of Premier Team Promotions Ltd, the joint venture now overseeing Saracens’ commercial operations, said: “This partnership with Give Me Sport is another key piece of our strategy to grow the Saracens audience and fanbase. With their enviable reach amongst sports fans and their ability to produce high quality and engaging content, we are excited by what we can achieve together.”
Fans can tune in to the live stream of the fixture against Ospreys on Thursday 23rd August via the Saracens Facebook page, Saracens Official, or via the Give Me Sport website – www.givemesport.com. Kick-off is at 18H00.